Oakley Santa Monica Flagship 

A new direction for Oakley's flagship stores begins to take shape in Santa Monica's Third Street Promenade. Inspired by raw industrial environments, the space was turned into a retail environment with a pre-existing factory feel.   

Retail Concept + Design 
2015, Created at SET CREATIVE

CREDITS
CREATIVE DIRECTION: Ric Edwards
ART DIRECTION: ALEX KOLBE
3d Modeling: Jon Eberhardt