Oakley Prizm

Interactive in-store displays and a modular pop-up were designed for the launch of the revolutionary new Prizm lens developed by Oakley. The disruptive designs were intended to attract and engage consumers, giving them the opportunity to interact with the technology and transport them through the experience to a new environment. 

Product pop-up experience + in-store displays
2014, Created at SET CREATIVE

Design Direction: Ric Edwards
Art DIrection: ALex Kolbe
3d Modeling: Jón Eberhardt / Lisa Jarnel