nike women's san francisco marathon 2013

Taking over Macy's in Union Square, the brand made their mark for the Nike Women's San Francisco 2013 Half Marathon. The intensity and identity of the marathon was captured and translated into retail through shop-in-shops, product displays, and a bold, graphic video stream displayed on 28 screens on the main floor.

pop-up, shop in shop 
2013, CREATED AT SET CREATIVE

Credits
ART DIRECTION: CHRISTINA DANTON
Photo credit: Nike