KITH X ADIDAS

 
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Kith’s biggest initiative for 2016, the Adidas Soccer collaboration.

 

 

We brought to life the custom product with a rivalry story that highlighted the two imaginary teams that inspired the collection. 

Before we had even finished installing the lines stretched 5 blocks, with one off the largest turn outs in Kith history. All product sold out within hours of opening.

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Retail Activation
2017
Created at In Good Company

CREDITS
Creative Direction: Chris Danton
Art Direction: Alex Kolbe

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