A 3-day event in the heart of SoHo brought this online brand to life. The multilevel event space featured unique food, jewelry, fashion, and beauty vendors from across the U.S, as well as multiple daily events, such as a doggy fashion show. The event had over 5,000 visitors and generated lots of buzz across social streams.

Pop-up Event 
2013, Created at SET CREATIVE

Creative Direction: Christina Danton
Design: Alex Kolbe
Photography:  Jami Ambler