under armour | Curry two  

Future all-stars were invited to an exclusive VIP event launching Curry Two with Under Armour and Kids Foot Locker.

Taking influence from urban streetball, the event was held in an unexpected garage in lower Manhattan. Each guest received their own locker, pre-stocked with new CurryTwo's and other swag. The space was filled with a bean bags, picnic tables, pop-a-shots, and life-sized graphics. Snacks were served out of a structure wrapped in fencing; the menu was marked on the wall covered with posters. 

A visual identity was created for the event that was carried through to each moment in the event space. 

Launch Activation
2015, Created at NA Collective

Creative Direction: Ric Edwards
Art DIrection: Alex Kolbe