Twitter City | CES2016

For CES2016 we built a physical city in the ballroom of The Cosmopolitan Hotel in Las Vegas. Twitter City appeared and functioned as a living, breathing communal ecosystem with every element purposefully included to showcase a real-life Twitter case study. The concept started as a fictional place with no history, native or defining characteristics or language. As the founders and architects, we began by asking ourselves, "What will Twitter City look like? What will it sound like? What will it feel like?" We pulled inspiration from real world examples of how Twitter is used in the world, such as tweeting for pizza, emoji battles during the NBA finals, and tweeting potholes. The foundation of the city came together to include townhouses, billboards, a cinema, park, pizzeria, sports bar, outdoor cafe and more.

2016, Created at NA Collective

Creative DIRECTION: Ric Edwards
Art DIrection: Alex Kolbe
Producer: Jessica Doran